Our Promise
ProEquities, Inc., is a service and growth-oriented Broker/Dealer founded in 1985 for independent registered representatives and financial advisors throughout the 50 states. ProEquities focuses on serving the financial advisor who wants to be independent from a “wire house” environment but seeks a true partnership with an organization that can assist an advisor with a myriad of support functionalities.
Our parent company, Protective Life Insurance Company, was established in 1907 and has remained true to its core beliefs: Quality, Serving People, and Growth. This highly rated insurance company has an unwavering commitment to doing the right thing for the over 2.2 million policy and contract holders Protective Life serves*, and they have been rewarded with stable, long-term relationships and company growth.
More than 1,200 financial advisors maintain contractual freedom without proprietary constraints or product quotas to select the best solutions for their clients. Our integrity is one of our greatest assets. We practice an open-book philosophy with our advisors which mean all processes are transparent.
Proactive, innovative, and relationship-centered, ProEquities knows each advisor is different. ProEquities promises to listen, think, and respond to each individual in a way that helps each advisor realize their goals and the dreams of the advisor’s clients. We like to think of ourselves as a young, nimble organization which just happens to have almost a quarter of a century’s worth of experience.
* As of 12.31.09