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A Vast Array of Product Offerings

Individual ProductsThere are several product categories your advisor may wish to discuss with you depending on your situation and your financial goals. The information contained here can give you a better sense of the kinds of products most individual investors use to help them achieve their objectives. ProEquities offers a broad, diverse product lineup for your financial advisor. Our intention is to leave no stone unturned.

Mutual Funds

Mutual funds are one of the many choices for investment portfolios. Using many of the tools provided by ProEquities, your advisor’s job is to match you with the correct selection. ProEquities places more than two hundred options at the fingertips of your advisor. The companies noted below are an example of the product providers with whom we work.

Variable Annuities

Variable annuities are another investment alternative. With many variable annuity product providers offered through ProEquities, your advisor can work with you to make the right choice.

Packaged Products

An array of ETFs, UITs, closed-end funds, and market-linked CDs can be a part of the solution your advisor puts together.

Variable Life Insurance

Another possibility you and your advisor may wish to consider is variable life insurance. ProEquities retains connections with many variable life insurance providers.

529 Plans

529 Plans allow for the prepayment of qualified higher education expenses at eligible educational institutions. Each plan may vary from others so be careful to understand the details. Your advisor may select from over thirty plans offered through ProEquities.

Third Party Managers

ProEquities offers a slate of both institutional and boutique third party managers. Managers vary from asset-class specific separate account solutions to mutual fund and ETF strategists.


ProEquities advisors also have the ability to manage accounts themselves either with discretion or without.

Unified Managed Account (UMA)

Advisors can combine separate account managers, strategists, and an advisor-managed sleeve in our UMA account.

Non-Traded Alternatives

Direct Investments programs invest in tangible assets such as real estate, equipment leasing, or energy exploration and development. Traditionally these types of investments are long-term with a focus on current income and potential growth, but certain tax benefits may also arise. Direct investments are not traded on an exchange like stocks and bonds; therefore, they typically have less daily volatility. This feature along with asset allocation, diversification, and owning a piece of a tangible asset make direct investments a good investment option for some clients, although the higher risk nature of these investments should always be considered.

Fixed Income Products

Fixed Income products are often also called bonds. Offered through Protective Securities, a division of ProEquities, bonds are interest-bearing securities that obligate an issuer to pay the bondholder a specified fixed sum of money usually at specific intervals. The issuer also repays the principal amount of the loan at maturity. There are many types of bonds to be considered depending on your circumstances and objectives.